• A markup is a percentage added to your products base price resulting in the retail price shown on your website
• Login to the Dashboard of your website and navigate to POS > Catalog > Merchandising > Pricing > Markup
• Click the "Markup Calculator" tab to learn about the variety of markups available, margins vs. markups and how they all work together
  • This Markup Calculator allows you to see how different Markup combinations will affect the prices on your website. To use the Markup Calculator, enter a Base Price, enter any applicable Markups, select your Rounding Option, and click Calculate. The Calculated Retail Price and Profit Margin will display at the bottom.
• To set a Markup, use the informative tooltips located in this area to guide you through the process
• Click "Submit" when complete

• Manufacturer Suggested Retail Price is a merchandising tool which adds a percentage of your choice to your product's retail price to show a "before" and "after" price, this does not impact any Markups in place
• To add an MSRP, login to your Dashboard and navigate to POS > Catalog > Merchandising > Pricing > Markup and use the informative tooltips located in this area to guide you through the process
• Click "Submit" when complete

How a Markup Works
A markup is a percentage added to your cost (or "Base Price") to generate a retail price. The basic formula is:
Base Price + (Base Price x Markup Percentage) = Retail Price
Example: Let's say that a product costs $500 and you have a 75% Markup
500 + (500 x 75%)
500 + (375) = 875
In our example, the retail price would be $875, which would then be rounded based on the Rounding Option selected.

Types of Markups
Brand Markup: This markup is applied to all products within a Brand, such as Signature Design by Ashley, Benchcraft, Furniture of America, Coaster Furniture, etc.
Category Markup: This markup is applied to all products within a Category, such as Living Rooms, Bedrooms, Dining Rooms, etc.
Default Markup: This markup is applied to all products on your website.

How Markups Work Together
If multiple types of Markups are applied to the same product, the calculator follows this formula:
Base Price x (Brand Markup + Category Markup) x Default Markup
Example: a product has a $500 Base Price and the website is applying a 5% Brand Markup, a 10% Category Markup, and a 75% Default Markup. The $500 Base Price is first marked up by the combined Brand and Category Markups (15%) to get $575. Then the Default Markup (75% in our example) is applied to the marked up Base Price to get the Retail Price of $1006.25. This price is then rounded and displayed on your website.

Markup vs. Margin
Though the concepts are similar, Markup and Margin are not the same, and using the terms interchangeably will cause confusion when pricing your website. Here are how they differ.
Markup: a percentage added to the Base Price to generate a retail price
Markup Formula: Base Price + (Base Price x Markup Percentage) = Retail Price
Margin: the percentage of the retail price that is the retailer's profit
Margin Formula: (Retail Price - Base Price)/Retail Price = Profit Margin

• Login to the Dashboard and navigate to POS > Catalog > Product Catalog > Products
• Click on the "Tools" button and select "Export Product Pricing" from the list
• Within the Excel, update Column F "Manual Retail Price"
  • Please note: Manual Retail Price is the only column that can be updated on this file as the remaining information is generated by the PIM which is fed to your website and the Markups in place
  • Please note: Manual Retail Price overrides markups and future base pricing updates that are fed through to your website. If you make manual pricing changes it is the responsibility of your team to manage them
• If you wish to update Markups, please see Markups & MSRP FAQ "What is a Markup and how to I update it?"
• Once all changes have been made, the Excel file must be saved as a .XLS and then you may import it back into the Dashboard using "Import Product Pricing" within "Tools" of the Products area of the Dashboard