Standard with your Renaissance business website is the Wishlist feature serving both your customers and you. Thanks to the Wishlist your visitors can get ready to buy later by easily adding desired products to a list. This also helps you, the business owner or manager. That’s because in order to have a wishlist, the customer must start an account on your site. Not only can you better serve this customer, but you can track product trends and get ideas for effective in-store marketing. And your new customer accounts are sales leads for future marketing.